Denmark is situated at the edge of the European continent, close to the seas and in the middle of the West Wind Belt. These factors contribute to a yearly average of 121 rain days.
Grown from rainy weather conditions comes the believe that a quick rain shower can be beautiful as well as moody, but first and foremost requires the right outfit. In combining the outdoor lifestyle, with the fashion city life comes RAINS. A new Danish rainwear maker focusing on a minimalistic style with functional details and comfort as top priorities.
RAINS is based on a philosophy of creating unique rainwear which can complement the wearer's existing wardrobe in an elegant way, and bring positive associations to the rainy day.